"Saturday Night Live" Archival Campaign

I interned at SNL during the 2023 Writers Strike. To engage our digital audience while off air, I selected archival sketches to post that centered around iconic catchphrases from the show's 48 seasons. Here are some examples:

Chopping Broccoli

Church Lady

Wayne's World

Da Bears

Coffee Talk

Van Down by the River

Buh-Bye

Mary Katherine Gallagher

Jeopardy

I Am Your Mother

What's Up With That?

Don't Make Me Sing!

Californians

Sweater Weather